Under the slogan "Natural Family Planning: Good for the Body. Great for the Soul!", this event, sponsored by the United States Bishops' Conference to raise awareness about natural family planning, will be celebrated from 19 to 25 July. The goal, say the American Bishops on their website, is to "celebrate and reverence God’s vision of human sexuality, life, and love," by accompanying married couples in the knowledge of the natural methods of fertility regulation, in line with the Church's teaching. Now, it is no coincidence that the week will end on 25 July: on the same day, in 1968, Paul VI's Encyclical "Humanae Vitae," dedicated to issues of human sexuality, conjugal love and responsible parenthood, was published. In addition, on the following day, 26 July, the feast of Saints Joachim and Anne, Mary's parents, will be celebrated.